Flex Space Untapped

Web Design
Web Development
Case Study

High-Converting VSL Funnel Design for Hamza Invests' Flex Space Untapped

The Problem

Hamza Invests approached the Right Customer team with the goal of creating a high-converting VSL (Video Sales Letter) funnel for their new offering, Flex Space Untapped. The challenge was to design a visually appealing and compelling funnel that would effectively convert paid traffic into leads and customers.

The Solution

Right Customer collaborated closely with Hamza Invests to understand their brand identity, target audience, and marketing objectives. They developed a solution that incorporated the brand's colors and tone while focusing on creating a visually captivating VSL funnel. The following steps were taken:

  1. Scripting the VSL: Right Customer worked closely with the client to develop a persuasive and engaging VSL script. They understood the key messaging points and unique selling propositions of Flex Space Untapped and crafted a compelling narrative that would resonate with the target audience. The script was designed to evoke emotions, address pain points, and highlight the benefits and opportunities associated with Flex Space Untapped.
  2. Brand Consistency: Right Customer took the brand's colors and tone and applied them consistently throughout the VSL funnel. The visual elements, such as color schemes, typography, and graphics, were carefully chosen to align with the brand's identity and create a cohesive and professional look and feel.
  3. Visual Appeal: Right Customer focused on creating a visually appealing VSL funnel that would captivate viewers and keep them engaged. They leveraged high-quality video production techniques, incorporating dynamic visuals, animations, and relevant imagery to enhance the overall viewing experience.
  4. Compelling Call-to-Action: Right Customer strategically placed compelling call-to-action elements throughout the VSL funnel to encourage viewers to take the desired actions. These call-to-action prompts guided viewers to opt-in, make a purchase, or engage further with the offerings presented in the VSL.
  5. Optimization for Conversions: Right Customer paid careful attention to the layout and design elements of the VSL funnel to optimize conversions. They strategically placed key messaging, testimonials, and value propositions at critical points within the funnel to increase engagement and drive viewers to take action.

The Result

The VSL funnel designed by Right Customer for Hamza Invests' Flex Space Untapped achieved remarkable results in terms of conversion rates for paid traffic.

  1. High Conversion Rates: The visually captivating VSL funnel, combined with the persuasive script and compelling call-to-action elements, resulted in high conversion rates. The engaging visuals, persuasive messaging, and seamless user experience led to increased opt-ins and conversions from paid traffic.
  2. Brand Consistency and Professionalism: By applying the brand's colors and tone consistently throughout the VSL funnel, Right Customer ensured brand consistency and enhanced the professional image of Hamza Invests. This consistency helped establish credibility and trust among viewers, increasing their likelihood of taking action.
  3. Positive User Experience: The visually appealing design, dynamic visuals, and seamless flow of the VSL funnel created a positive user experience. Viewers were engaged and motivated to continue watching, resulting in a higher likelihood of conversions and engagement with the offerings.
  4. Increased Engagement and Trust: The combination of persuasive scripting, relevant visuals, and compelling testimonials helped build trust and credibility with the audience. Viewers were more likely to engage with the VSL content and consider the offerings presented based on the credibility established through the VSL funnel.


Right Customer successfully designed a high-converting VSL funnel for Hamza Invests' Flex Space Untapped offering. The visually captivating design, persuasive scripting, and strategic placement of call-to-action elements resulted in high conversion rates for paid traffic. The brand consistency and professional execution contributed to increased engagement, trust, and ultimately, improved results for Hamza Invests.